Swaroop Krishnan

An opportunity to go behind the scenes of one of Kerala’s most successful D2C fashion stories and learn what it takes to build, scale, and sustain a brand in today’s market.

Whether you’re an aspiring founder, creative entrepreneur, or marketer, you’ll get personalized guidance on topics like brand storytelling, product-market fit, pricing strategy, content-led growth, and building a community around your product.

Who is Swaroop?

Swaroop Krishnan is the Co-Founder and CEO of MyDesignation, a Kerala-born D2C fashion brand known for its cultural storytelling and premium embroidery designs.

Starting in 2017 with a few hundred T-shirts, he and his co-founder Gopika Menon turned MyDesignation into one of South India’s most admired homegrown labels - backed by strong customer loyalty and 100% year-on-year growth.

Swaroop brings a rare mix of creative intuition and data-driven decision-making. His story of turning local culture into global fashion makes him one of the most relatable and insightful young founders for emerging entrepreneurs.