Mohamed Shahrzad

The food delivery economy has fundamentally changed how restaurant businesses are built - but most operators are still thinking in terms of physical locations, fixed menus, and single-brand identities. This 1:1 session is for founders, operators, and entrepreneurs who want to understand how to build, launch, and scale virtual restaurant brands in the delivery-first era. You'll leave with a clear picture of how cloud kitchen economics work, how delivery platforms actually reward brands, and what the real levers are for growing revenue from a kitchen without adding square footage or headcount.
Whether you're an existing F&B operator looking to activate your idle kitchen capacity, a food entrepreneur exploring a low-overhead entry into the market, or a business builder curious about the virtual brand model - this session translates real operational experience into practical strategy for your context. Mohamed works through your specific situation with you, not from a generic playbook.

Who is Shahrzad?

Mohamed Shahrzad is the Co-Founder and Chief Business Officer of SMAKIT, one of Qatar's fastest-growing food tech companies. In under two years, he and his team built a portfolio of 85+ virtual restaurant brands operating across Qatar's delivery platforms - a pace of brand creation that required not just creativity, but a disciplined system for market analysis, kitchen optimization, and delivery platform management. Mohamed's path into food tech came through years in hospitality consultancy across the Gulf, where he worked hands-on with local restaurant operators to grow their online revenue without additional capital investment. That ground-level experience shaped everything about how SMAKIT builds and runs brands: data-informed, delivery-optimized, and operationally lean.
What sets Mohamed apart is his ability to see the food business as an interconnected system - from the demographic data that informs a new brand concept, to the aggregator relationships that determine visibility, to the supply chain economics that determine whether a concept is actually viable at scale. He's built and tested this thinking across hundreds of SKUs and thousands of orders in a live, competitive market. In this session, you get direct access to that thinking - applied to your situation, your market, and your goals.